Esther Snippe

Visual creative

Esther's commitment to transforming complexity into visual clarity drives her approach to visual communication.

She focuses on crafting compelling designs, employing design principles and strategic color palettes to leave a lasting impact, fostering engagement and retention. With expertise spanning data visualisation, graphic design, and illustration, each project benefits from Esther's distinctive touch, ensuring uniqueness and effectiveness.

About

Esther is a seasoned design professional with a wealth of experience in graphic design, data visualisation, and illustration. Her ability to create impactful visual content has been demonstrated throughout her tenure at Euractiv Media Network, contributing significantly to the organisation's visual direction.

Before joining Euractiv, Esther's freelance work allowed her to collaborate with a variety of clients, including SpeakerHub, MuseumHack, ArchiSnapper, and Thejll/Møller Communications. Her talent lies in transforming complex information into compelling visual stories.

During her time as the Online Marketing and Multimedia Manager at LUSH Cosmetics International, Esther produced hundreds of videos with different teams of freelance filmmakers for both internal training and promotion. One remarkable project was recording hours of stories from the founders, leaders, and inventors of the products to be shared with the team across the organisation internationally.

Esther thrives on delivering efficient results, adding creativity to every project she undertakes.

Work experience

2005 — 2013

Online marketing and multimedia manager
Corporate trainer
LUSH Cosmetics International

Produced over 600 videos in 5 years for promotion, training, and communication purposes.
Significantly influenced the company's international online marketing strategies.
Oversaw the development of multimedia content, including hiring content creators and editors for various formats.
Successfully edited audio files and podcasts to share ideas and preserve company history.
Pioneered the company's social media presence during its infancy around 2010, playing a key role in driving growth and engagement.

2014 — 2020

Freelance content creator
SpeakerHub, MuseumHack, ArchiSnapper, and Thejll/Møller Communications

Created engaging content for diverse platforms, including infographics, blogs, articles, social media, graphics, and podcasts, for clients such as SpeakerHub and Archisnapper.
Transformed dry data into captivating visual representations for clients like Thejll/Møller Communications, IKEA, and Eli Lilly and Company.
Managed social media accounts, crafting and scheduling posts, and analysing insights for clients like SpeakerHub and MuseumHack.
Produced and led the creation of over 50 episodes of "The World of Speakers" with host Ryan Foland, collaborating with an international team of six freelancers for SpeakerHub.

2020 — Present

Graphic design, data visualisation, illustration
for Euractiv Media Network

Spearheaded the creation of impactful data visualisations, infographics, and illustrations for Euractiv Editorial.
Developed and implemented data visualisation strategies, resulting in the growth of data visualisation content from zero to over eight hundred graphics in three years.
Collaborated closely with cross-functional teams to establish implementation, a consistent visual style, and best practices.
Designed pages for special reports and program projects, including magazine-style PDFs and promotional packages.
Coordinated the development of data visualisation training to teach both processes and audience engagement.
Created bespoke illustrations and typography for various sections, including Editorial, Multimedia, and Commercial.
Produced weekly illustrations for YouTube series, newsletters, and other publications.
Created social media-specific materials, design templates, and interactive graphics for diverse platforms.
Collaborated directly with the CEO on company-wide leadership presentations and sales communications.

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